Conferència “The tricks in Advertising”. Dr. Jitka Vlckova (Dept. of English and American Studies, Masaryk University, Czech Republic).

 Divendres 20 d'abril de les 11h a les 13h.

 Aula 4 del Ramon Llull, UIB.

The talk will show the methods of persuasion in advertising which lead both to reinforcement of existing, and also to introduction and even imposition of new societal values (in soft and hard sell). The images illustrate advertising from the early stages, i.e. the times when lots of people were illiterate (Roman times), then the Middle Ages until the present with its multi-faceted forms. The theoretical part will be complemented by a short seminar where the students will be presented with ads from magazines and will have to analyze them and identify the applied techniques (layout, fonts, lexis/phrases, picture) which lead to persuasion.

Jitka Vlčková ( is assistant professor at the Department of English and American Studies at the Faculty of Arts, Masaryk University Brno, Czech Rep. She has published studies in sociolinguistics and text analysis, some of them related to the Australian context. Her main research fields are issues connected with linguistic demonstrations of ideology and acculturation. She has taught courses and given lectures at universities in several European countries, and in Turkey and Australia.

Contacto professora UIB: Dra Paloma Fresno Calleja (

Data de l'esdeveniment: 20/04/2018

Data de publicació: Tue Mar 27 13:43:00 CEST 2018